DO WHAT YOU LOVE ?
HOW IS THAT POSSIBLE
We live in a world where love is so undervalued and underknown, so confusing and structurally cruel, that we don’t even know what a statement like that really means. Or how to enact it.
Do what you love, love what you do.
What would that look like for you?
Even better, what would that look like if it were a universal, collective edict for everyone in the entire world?
What would get done? What would we do?
o what you love, they say, Love what you do.
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We'd love to find out.
We, at Moltan Soul, would love to Know.
We’d love to know and notice more about what love is and how it works when it comes to work.
No doubt we live in a world where it seems that Work (livelihood) is disconnected from Love — and that maybe they should be?
We think that a very small select few actually get to Love what they do and do what they love and everyone else is Caught in the Machine or the Grind, working to be Accepted and Admitted into a Workplace or Marketplace that’s already formed and unchanging.
Yet, in 2020, in the midst of a global pandemic, unprecedented unemployment, massive economic collapse, and social revolution, this seems like the perfect time to think more intentionally about Work. Value. Livelihood and Love. For many of us, especially entrepreneurs, this moment allows a more meaningful look at what Work and Achievement is all about even in the midst of chaos.
WE BELIEVE THIS IS A TIME TO RETHINK BRANDING AND FIND A NEW WAY TO INTERACT IN THE WORLD.
If you’re thinking about a Brand—either for yourself or your service or product, we’re betting that somewhere deep down, you’re driven by Love. Not really by Money or Earning a Living.
What we’re about to tell you is Incendiary. Agitational. Rebellious. Swift and Catalyzing.
Things, not incidentally, that are firebrands—paradigm shifters, burn-it-to-the-ground lightning bolts. In the middle ages when the word Brand and the concept of branding first appeared it was tied to two concepts:
Swords and Fire.
We’ll get back to that! Let’s talk more about what we mean by Love.
We’re not talking about boilerplate love—or the way love got branded by the world as: Sentimental. Passionate. Romantic. Doused in emotion. Separate from professional life. Private, not public. Fleeting. Suspect.
What are some other stereotypes about Love?
What happens if we let those go and rethink love?
LOVE IS
UNDEFINABLE.
UN-STEREOTYPE-ABLE.
INEFFABLE.
Don’t get us wrong, Love is running the show. But we don’t notice it. We don’t know it. We’re almost embarrassed by it. By how simple and easy it is. We think there are right things to love and be—and we’re embarrassed when we love what doesn’t fit.
Here, at Moltan Soul, we know Love is a kind of essence that keeps you going. It’s just like the blood that’s always pumping. It Fuels your hiccups as well as your heartbeat, your literal heartbeat, and it’s the metaphor for the pulse and footsteps and drumbeats that guide you. Love is that intrinsic and essential even though you’ve been trained to forget your heartbeat, to not even notice it.
Love resides in the things you Notice when you’re allowed to move beyond what you’ve been told to Notice. When you’re allowed to dwell in what actually compels your attention, your love.
What if your Brand (this marketing beacon that’s required—we’re told it’s required) arose from what you Notice.
From Who you Really Are. From the Love that is you. Instead of the Love you’ve been Allowed or Given or Told About or the Love you mold in order to be accepted?
In a way, the story of the world, and not just the world marketplace, is a story told through Brands (quick signposts) infused with meaning and story. Symbols. Icons infused with meaning.
At Moltan Soul, we believe that your Brand (your symbol) is an integral part of rewriting your own story and collectively in shifting the story of the world to one that aligns with a Love that should be available to all. Not just a few. That is: to love what you do.
Our Love, which is uniquely tied to our soul, our unique essence, who we are, gets buried. It’s pressed beneath. Hidden. Devalued. Pushed away.
Especially when it comes to our careers, professions and jobs. Loving your job is good work—you can get it, but it’s not what we value, what we have valued in success.
Love is so pushed aside that often we don’t even know it when we feel it.
What if we could actually Be Who We Are in the World? You Can. And you can live with the consequences because being yourself, being LOVE, is deeply, deeply powerful.
And by the way, We can and do love things that seem unlovable. Because Love entangles with problems, desires, lacks, and grievances. It’s a gum drop and a poison. We love what we notice. We are drawn to those things that we want to change—what we may really love is the changed form. But we also love the problem and the process that gets us to the change. It’s all love.
Your personal brand or the brand of your product and service is a deep key that goes beyond a simple capitalist edict or an unexamined drive for success.
Your brand can be a signifier of communication that doesn’t cut through the marketplace. It undoes the normal structures of a “market” of competition and creates a market for connections of love.
Which is really a way of noticing the world that connects to your Brand by becoming a way of also being Noticed in the world.
HOW DOES OUR COURSE RESTRUCTURE AND REDEFINE BRANDING?
THE BRAND IS THE KEY TO SOLVING THE UNLIVABLE STRUCTURES OF OUR WORLD
It isn’t just about a new world order of marketing as generous sharing of one’s personal gifts. It’s a mode of interacting that brings the True Authentic Self to the surface and allows it’s recognition through a shorthand based on who you really are, what you really notice.
Molly and Tania collaborated and discovered that when they each used their unique gifts they were able to create methods that produced an authentic and moving Brand process.
And they developed techniques they wanted to share with the world.
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